This one-minute clipping, with A R Rahman''s Dil hai chhota sa chhoti si asha. Even as movies catch the attention of the audience at theatres, there''s no missing the 60-second promos highlighting the ''major initiatives'' of the city government before the actual show starts. While hoardings big and small have been placed at strategic points in the city, ads declaring the ''achievements'' of either party are on display in the media.Moreover, cinemas are also screening clippings of party ''promises'' and ''accomplishments''. But this hasn''t stopped both the BJP and Congress from going to town with posters, media campaigns and colourful festoons. But our party is not in favour of an extravagant show of poll material."Incidentally, dates for the forthcoming assembly elections are yet to be announced. "Such items sold in the market to cater the needs of parties. Flags, caps, key-chains and pens form part of the general trend, but we might introduce something new this time round." In Sadar Bazaar alone, there are 252 shops selling poll material.Delhi Pradesh Congress Committee president, Choudhury Prem Singh, while informing that his party''s poll preparedness is on, is more guarded as regards the sale of pre-poll promo material. And how!"I have been in the business of selling election-related material for a number of years," informs Dayal Bhai of Sindh Traders at Sadar Bazaar, "Keeping changing tastes in mind, we always stock items with novelty value. Last heard, Rs 50 crore worth of poll material had flooded the market.
If you haven''t guessed already, with the assembly elections round the corner, traders selling promotional material of political parties are doing brisk business. Even a generous stock of sarees and khadi kurta-pyjamas. Flags, stickers, badges, banners, posters, flags, cutouts, pamphlets, caps, fluorescent bindis, CDs and VCDs.
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